Preliminary knowledge

basics of the Business Model Canvas

Abstract

In this class, students learn about the characteristics of entrepreneurial ventures that are driven by a dual mission: a strong social, societal and/or ecological purpose alongside an economic mission. They learn about, discuss, and reflect upon social and economic purpose during ideation, team building and business modelling. They get acquainted with ideas, tools, processes and methods from various "practices" in impact-driven businesses and organisations, like Theory U, New Work and Design Thinking.

The class invites students to reflect upon and critically explore if and how social/ecological and economic purposes can be aligned in entrepreneurial ventures. Individually and in teamwork, they learn to reflect upon how personal values can drive the various blocks of a venture creation process. They experiment in teams to deal with potentially conflicting values and interests and align them in a collectively created idea.

Both the process and method Theory U by Otto Scharmer and the 17 Sustainable Development Goals (SDGs) give structure to the course as they are used as method to explore individual values and mindsets and frame teamwork and, respectively, as a framework of reference for sustainability.

Contents

• Forms of and ideas on entrepreneurship
• Theory U
• SDGs
• Business Model Canvas - applying it on entrepreneurial cases and own business ideas
• Agile work and design thinking
• Excursion
• Market research
• Challenges for teams and entrepreneurs with purpose
• Final event with poster presentation and joint reflection on learnings

Literature

Literature and other form of learning material will be announced in the course.

Teaching concept

Lecture and practice. Teamwork. Learning by doing and learning by thinking. Self-learning and teamwork sessions.

Integrierte Veranstaltung: Die Veranstaltung entspricht einem Vorlesungsanteil von 2 SWS und einem Übungsanteil von 2 SWS.

Participants

• BWL-Ba-2006-V2013 > Vertiefungsstudium > Wahlpflichtbereich > Bereich Volkswirtschaftslehre, Rechtswissenschaft, Wirtschaftsinformatik, Informatik > Vertiefungsbereich Wirtschaftsinformatik > (4th-6th Semester, Elective) Modul "Entrepreneurship with Purpose "
• VWL-Ba-2013 > Vertiefungsstudium > Wahlpflichtbereich > Bereich BWL, Recht, Wirtschaftsinformatik, Informatik > Vertiefungsbereich Wirtschaftsinformatik > (4th-6th Semester, Elective) Modul "Entrepreneurship with Purpose "
• WiInf-Ba-2010-V2013 > Vertiefungsstudium > Wahlpflichtbereich > Vertiefungsrichtung "E-Entrepreneurship und IT-Management" > (5th-6th Semester, Elective) Modul "Entrepreneurship with Purpose "
• WiInf-Ba-2023 > Vertiefungsstudium > Wahlpflichtbereich: Wirtschaftsinformatik und Informatik > (5th-6th Semester, Elective) Modul "Entrepreneurship with Purpose "